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Branding terminology is a language unto itself. To get a feel for the complexities, just type “branding terms” into your favourite Internet search engine. We did that recently and got a whopping 12 million results! Assuming that you’d rather focus on key phrases instead of the full foreign language of branding, check out this need-to-know list of terms:Brand: A promise about who you are and what benefits you deliver that gets reinforced every time people come in contact with any facet of you or your businessBrand identity: The marks that visually present you, usually in the form of a logo, symbol, or a unique type styleBrand image: The set of beliefs about what your company is and what it stands for that exists in the customer’s mind as a result of associations with you and your nameBranding: The process of building a positive collection of perceptions in your customer’s mindBrand position: How your brand fits in with and relates to various others within your competitive marketBrand management: Controlling the presentation of your identity and message across your entire organization and through all media and communication outletsBrand equity: The value of your identity as an asset, based on its qualities, reputation, and recognition as well as the commitment and demand it generates. A valuable brand results in customer relationships that secure future earnings by developing brand passion and loyalty.Don’t get overwhelmed when you hear people talk about brand message, brand promise, brand mission, brand strategy, brand extension, brand revitalization, rebranding, and a mind-boggling array of other brand terms. Armed with an understanding of the terms, you can navigate branding conversations just fine.Branding’s essential ingredientBrands are built around four fundamentals: product differentiation, relevance, esteem, and knowledge. But the magic ingredient that converts those fundamentals into a branding success story is consistency. If you bring consistency to your branding program, you end up with a brand that stands head and shoulders above the others.If you know what you stand for and project messages to your target market that constantly reinforce how your offering is different and relevant, you build knowledge and, eventually, esteem. As a result of your consistency, you win out over businesses that shift with the wind, regardless of how beautifully they’ve polished their identities or their marketing materials. In branding, consistency is more important than level of execution.Too many companies develop award-winning logos and impressive brand launch materials only to have their brand images go sideways when the customer has an actual brand experience. False promises don’t work. Your brand must honestly express who you are and who you aspire to be every time the customer encounters you, your staff, your offices, your website, your customer service, your product, your marketing communications, your news coverage, and every other impression that you or others make on behalf of your brand.To Brand or Not to BrandThat is the question. Well, that’s the question that hangs in the air until people hear this truth: If you can think of even one reason why customers should choose your offering over all the others, then you have at least one reason to brand it.Whether you’re marketing a product, service business, large company or corporation, or even you, the same branding process applies and the same branding benefits accrue.

Home health care encompasses many different types of health care services which are provided in the patient’s home. This can include visits from nurses, physical therapists, speech therapists, occupational therapists, social workers, and nursing assistants. Home health care can mean a one time visit or 24 hour a day care.The patients who receive health care from home are just as diverse. They can be the elderly who live alone or an infant who is on life support. The goal of home health care is to keep the patient in their own home while ensuring good medical care. This kind of health care reduces overall health care costs since these patients do not have to pay for hospital rooms and services.Health care services at home may be administered by a local hospital or an independent agency. End of life health care from home is often provided by Hospice. It is important to make sure you hire credentialed home healthcare workers when you are looking for home health care. Healthcare practitioners who provide this service must be fully licensed just like their counterparts who work in hospitals or nursing homes.This particular service is usually covered by insurance, at least in part, if it is ordered by a physician. Insurance companies are generally supportive of home health care because it costs them less money to cover a patient at home as opposed to covering the cost of a hospital stay.This services may include the following:1) A visit from a registered nurse for evaluations or to administer IV medications.
2) A visit from a respiratory therapist to maintain medical equipment.
3) A visit from a physical therapist for a session of rehabilitation exercises.
4) Around the clock care by certified nursing assistants.
5) Overnight coverage by a sitter.Health care services at home will usually be arranged by the hospital, nursing home, or physician after a hospitalization and before the patient is sent home. Insurance arrangements will be made before hand and the approved number of visits and type of care will be determined. If the patient does not need much hands-on care, but requires supervision, a sitter may be indicated. If the patient needs to be fed, bathed, or given medications, a nursing assistant may be sent for part of the day. Home health care workers have specific tasks which they are and are not allowed to do according to their license.

With the growing need for proper healthcare administration, it cannot be denied that the medical industry is expanding its services as well. Due to these, getting appropriate medical care can be quite difficult for many, especially with the existing laws that cover certain health concerns. The so called healthcare law encapsulate the statutes and regulations that regulate hospital and general medical administration. However, as these governing body is truly complex, the need for healthcare lawyers, who could provide answers to relating questions, has also been growing exponentially.A health care attorney is capable of interpreting highly complex regulations and statutes. This type of lawyer advises hospitals, pharmaceutical companies, physicians, insurer, other providers, and even patients regarding matters that are under the governing body of the law. This means that they are highly qualified to provide medical professionals and patients alike with information about medico-legal concepts that are hard to understand and synthesize. Licensing, reimbursements, malpractice litigation, medical insurance, risk managements, and general corporate management issues are just some of the many medical matters that can be properly addressed by lawyers.Because of the wide scope of the law, providers and patients alike definitely need to employ the service of a specialized attorney so as to receive appropriate legal counseling that could address their issues. For health care practitioners, healthcare lawyers are helpful in furnishing information as well as answering questions about the legalities of different matters including bioethical issues like Medicare and Medicaid compliance, assisted reproduction and introduction of new technologies in accordance to patient privacy laws. In addition, they collaborate with hospitals and other institutions and organizations for litigation such as defense for medical malpractice, commercial and labor disputes, antitrust and abuse litigation, and fraud. As for patients, lawyers can assist them with their private insurance policies, estate planning as well as their patient rights.These lawyers have a wide clientele base. In fact, aside from their physician and patient clients they also work for health insurance companies, pharmaceutical companies and other known and registered health organizations. Similarly, they also legally stand in behalf of ambulatory surgical centers, dental practices, laboratories as well as nurses, chiropractors, dentists and podiatrists. Seemingly, this client base is a clear evidence of the growing demand for these kind of lawyers.As with any law practice, strong logic and analysis are two important characteristics that a practitioner must exude. When it comes to practicing health law, it is essential to have strong affinity towards the policies and legal process of the health care system. Hence, if you are looking for an attorney who would address your health care concerns, make sure that the person you would employ has acquired a Juris doctorate degree, has a license and had passed the Bar examination. You have to consider all these things for you to ensure that you would be getting appropriate legal counsel.There are myriads of law firms today that offer specialize in healthcare law and offer the services of these types of lawyers. However, before you contact them, make sure that you do extensive background check about your prospective law firms or health care lawyers. One of the best things you can do is to ask your fellow medical professionals or patients who have already tried the services of health care lawyers, so that they would be able to make recommendations that could help you with your decision. Although you may not be experiencing any issues concerning your health care practice or needs, it is always best to have a legal counsel to prepare you in case problems arise in the future.The health system has complex laws that are not fully understood by most medical practitioners and patients alike. Because of this, employing the services of a health care attorney is therefore imperative in order to have better grasp on these governing laws. Lawyers who specialize in this kind of laws can provide medical practitioners and organizations with medico-legal counsels that are essential for the improvement of providing medical services to people.

The Work at Home NightmareThe work at home entrepreneur has many obstacles to face. Typically the notion begins as we are heading off to a disgruntled job, leaving our kids behind to face a day that we are simply fed up with. It strikes us how wonderful it would be to leave behind the work a day world and provide for our families at home. Once the notion strikes, and it tends to strike hard, we begin the exhaustive search for the perfect work at home business.How frustrating! There are literally thousands of businesses on one single website that are promising us time and fortunes. If we want to know what they are all about, we have to fork over some hard earned cash only to discover that the business plan is out of our reach or the product is marginal, or it just simply isn’t something we can do.I love those work at home business plans that promise success in one month. You fork over your $49.95 to find out that if you want to make any money you have to chunk down thousands of dollars in advertising, seminars, and product. They guaranteed your money back, didn’t they? Ever try to get your money back from one of those work at home business plans? You have to provide proof that you did everything they told you to do, and often a few of those things can never be proven. How do you prove you followed the script when you finally got your first prospect, if you ever get there?In the end you do what they wanted you to do in the first place and you eat the initially cost as well as any other cost you incurred and you are still stuck with the job you resent. Unfortunately, you can spend a lifetime going through the same revolving door while trying to find a better way. Yet you refuse to give up because you know that there is an answer out there somewhere.The Work at Home Business Plan SuccessYou are right. There is a work at home business plan out there that will allow you to work your way to freedom in a relatively short period of time. In fact, there are many. The work at home industry has wised up a bit and the truly competitive business will give you all the information you need to know without forking over a dime.These particular work at home business plans have discovered that people are tired of being ripped off and lied to, and they decided to do the right thing and actually talk to people. Informed people who make a solid business decision are more likely to stick around and build their work at home business. It just makes sense. Selling people information they can’t use only runs for so long before the general work at home industry becomes wise to the scheme.Here’s a basic work at home business plan theory. It’s completely my own but I have found that it works. Anything that comes in through your inbox will make someone money. That person needs to have a lot of start up capital and be fairly internet business savvy, but all of those programs are making someone money. I have discovered they won’t make me any money. Unless you have ample start up capital they probably won’t make you any money either.Home based business plans that you leave the comfort of your e-mail and go out onto the web searching for are harder to determine. They might make you money but chances are that most will not. Anything that is making promises and then asking for money up front is not a good way to go. How can you be expected to buy something without knowing what it is that you are purchasing? They are giving you no information except that they made some whopping $35,000 last month and you can too if you just follow their simple instructions. If a sales person showed up at your doorstep and tried to sell you something in a brown box but wouldn’t tell you what it was, would you buy it? Of course not! Why keep sending money into these programs that are making promises without giving you any information? Because there’s a touch of desperation for the person who really wants to build a home based business lifestyle. So we talk ourselves into taking chances.Any solid home based business will at least tell you what it is they do to make their money. Some will tell you whether they are flipping properties (by the way check your local laws if that interests you, some states or counties have critical laws that make that impossible) or if they are marketing on e-bay or if they are selling candles. Most are learning to at least let you know the product or service up front.That’s a start. The Work at Home NightmareThe work at home entrepreneur has many obstacles to face. Typically the notion begins as we are heading off to a disgruntled job, leaving our kids behind to face a day that we are simply fed up with. It strikes us how wonderful it would be to leave behind the work a day world and provide for our families at home. Once the notion strikes, and it tends to strike hard, we begin the exhaustive search for the perfect work at home business.How frustrating! There are literally thousands of businesses on one single website that are promising us time and fortunes. If we want to know what they are all about, we have to fork over some hard earned cash only to discover that the business plan is out of our reach or the product is marginal, or it just simply isn’t something we can do.I love those work at home business plans that promise success in one month. You fork over your $49.95 to find out that if you want to make any money you have to chunk down thousands of dollars in advertising, seminars, and product. They guaranteed your money back, didn’t they? Ever try to get your money back from one of those work at home business plans? You have to provide proof that you did everything they told you to do, and often a few of those things can never be proven. How do you prove you followed the script when you finally got your first prospect, if you ever get there?In the end you do what they wanted you to do in the first place and you eat the initially cost as well as any other cost you incurred and you are still stuck with the job you resent. Unfortunately, you can spend a lifetime going through the same revolving door while trying to find a better way. Yet you refuse to give up because you know that there is an answer out there somewhere.The Work at Home Business Plan SuccessYou are right. There is a work at home business plan out there that will allow you to work your way to freedom in a relatively short period of time. In fact, there are many. The work at home industry has wised up a bit and the truly competitive business will give you all the information you need to know without forking over a dime.These particular work at home business plans have discovered that people are tired of being ripped off and lied to, and they decided to do the right thing and actually talk to people. Informed people who make a solid business decision are more likely to stick around and build their work at home business. It just makes sense. Selling people information they can’t use only runs for so long before the general work at home industry becomes wise to the scheme.Here’s a basic work at home business plan theory. It’s completely my own but I have found that it works. Anything that comes in through your inbox will make someone money. That person needs to have a lot of start up capital and be fairly internet business savvy, but all of those programs are making someone money. I have discovered they won’t make me any money. Unless you have ample start up capital they probably won’t make you any money either.Home based business plans that you leave the comfort of your e-mail and go out onto the web searching for are harder to determine. They might make you money but chances are that most will not. Anything that is making promises and then asking for money up front is not a good way to go. How can you be expected to buy something without knowing what it is that you are purchasing? They are giving you no information except that they made some whopping $35,000 last month and you can too if you just follow their simple instructions. If a sales person showed up at your doorstep and tried to sell you something in a brown box but wouldn’t tell you what it was, would you buy it? Of course not! Why keep sending money into these programs that are making promises without giving you any information? Because there’s a touch of desperation for the person who really wants to build a home based business lifestyle. So we talk ourselves into taking chances.Any solid home based business will at least tell you what it is they do to make their money. Some will tell you whether they are flipping properties (by the way check your local laws if that interests you, some states or counties have critical laws that make that impossible) or if they are marketing on e-bay or if they are selling candles. Most are learning to at least let you know the product or service up front. That’s a start.An ethical home based business will give you contact information, whether it’s just an e-mail address or you receive a full address with a phone number. Some ethical home based businesses are starting to encourage people to ask questions before making their decision. That’s a benefit for everyone of a Work At Home Businesses.An ethical home based business may have lead capture page where you are required to insert you name and contact information before entering their website. This is a good thing. By doing this you will receive a phone call from an actual human being who can then answer your questions and give you a feel for whether this is a business that is right for you.I ran a little test before writing this article. We’ll call it the ethical home business test. I entered my name and phone number in forty different lead capture pages and sat back to see how many people would return my call. Within two weeks I had received thirty eight phone calls regarding my interest in an ethical home based business. Out of those thirty only one of them was unprofessional and even in fact rude to me on the phone. The other thirty seven spent the time to answer my questions and all of them gave me both the company’s contact information as well as their own.This is important because we are typically hesitant to enter our personal information on lead capture pages. However, while I did receive follow up e-mails, I did not receive any harassing phone calls or spam related to the experiment. Some of the ethical home based businesses were out of my price range and others did not interest me. But each and every one of them was up front about advertising costs.Advertising your home based business is vital. You will not be able to get into internet marketing without factoring at least some advertising costs. Depending on the home based business you choose, some encourage fairly high advertising costs, but some are willing to show you ways to advertise with very little out of pocket. It might take a little longer to build your home based business, but the low cost and free methods do work. Advertising your home based business should be something you can comfortably fit into your budget. You are not looking to break the bank, you are looking to find a profitable home based business.When factoring in your advertising costs for your home based business, also factor in the assistance you will receive from whomever is introducing you to the business. Are they really in it for the long haul or are they simply making promises to you based on what you want to hear? Talk to someone several times before deciding whether or not to join their home based business.Just because a home based business doesn’t offer contact information or charges up front doesn’t necessarily mean they are unethical, but the unethical ones definitely don’t offer any information and always charge up front. The ethical, solid home based businesses out there that are still using old methods of recruiting are slowly making the shift to better methods because they are seeing that it works well for other. For you that means better quality decisions when looking for the perfect home based business for you.That, after all, is the whole key to this picture. Most home based businesses will work, but finding the one that will work for you is an entirely different game altogether. A little patience and research will certainly improve your odds of finding the best home based business for you and your family.Finding the Ethical Home Based BusinessWhere are the honest and ethical work at home businesses? In my experience, which involves wasting thousands of dollars and years of my time just like everyone else out there, I have found several work at home businesses that are honest, ethical, affordable, and realistic. I’m not going to promote any of them here because I’m not here to influence which business you decide on. But I will tell you where to find the lot of them.The allworkathomeguide website has some of the best and most solid information available on finding the ethical home based businesses we are talking about. There are nd articles that actually explain the entire business to you before you even click on their link. It is a solid place to start the search for the business that can change your life.An ethical home based business will give you contact information, whether it’s just an e-mail address or you receive a full address with a phone number. Some ethical home based businesses are starting to encourage people to ask questions before making their decision. That’s a benefit for everyone.An ethical home based business may have lead capture page where you are required to insert you name and contact information before entering their website. This is a good thing. By doing this you will receive a phone call from an actual human being who can then answer your questions and give you a feel for whether this is a business that is right for you.I ran a little test before writing this article. We’ll call it the ethical home business test. I entered my name and phone number in forty different lead capture pages and sat back to see how many people would return my call. Within two weeks I had received thirty eight phone calls regarding my interest in an ethical home based business. Out of those thirty only one of them was unprofessional and even in fact rude to me on the phone. The other thirty seven spent the time to answer my questions and all of them gave me both the company’s contact information as well as their own.This is important because we are typically hesitant to enter our personal information on lead capture pages. However, while I did receive follow up e-mails, I did not receive any harassing phone calls or spam related to the experiment. Some of the ethical home based businesses were out of my price range and others did not interest me. But each and every one of them was up front about advertising costs.Advertising your home based business is vital. You will not be able to get into internet marketing without factoring at least some advertising costs. Depending on the home based business you choose, some encourage fairly high advertising costs, but some are willing to show you ways to advertise with very little out of pocket. It might take a little longer to build your home based business, but the low cost and free methods do work. Advertising your home based business should be something you can comfortably fit into your budget. You are not looking to break the bank, you are looking to find a profitable home based business.When factoring in your advertising costs for your home based business, also factor in the assistance you will receive from whomever is introducing you to the business. Are they really in it for the long haul or are they simply making promises to you based on what you want to hear? Talk to someone several times before deciding whether or not to join their home based business.Just because a home based business doesn’t offer contact information or charges up front doesn’t necessarily mean they are unethical, but the unethical ones definitely don’t offer any information and always charge up front. The ethical, solid home based businesses out there that are still using old methods of recruiting are slowly making the shift to better methods because they are seeing that it works well for other. For you that means better quality decisions when looking for the perfect home based business for you.That, after all, is the whole key to this picture. Most home based businesses will work, but finding the one that will work for you is an entirely different game altogether. A little patience and research will certainly improve your odds of finding the best home based business for you and your family.Finding the Ethical Home Based BusinessWhere are the honest and ethical work at home businesses? In my experience, which involves wasting thousands of dollars and years of my time just like everyone else out there, I have found several work at home businesses that are honest, ethical, affordable, and realistic. I’m not going to promote any of them here because I’m not here to influence which business you decide on. But I will tell you where to find the lot of them.The allworkathomeguide website has some of the best and most solid information available on finding the ethical home based businesses we are talking about. There are nd articles that actually explain the entire business to you before you even click on their link. It is a solid place to start the search for the business that can change your life.