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Let’s face it; the current situation will have a global economic impact that will likely touch nearly all of us.

This is my fourth time a major economic crisis is impacting the world since I started being my own boss and running my own businesses.

The first time I was just getting started in retail. The last two times I was already in the consulting, coaching, and info-marketing business.

Each time my business emerged better off afterward.

I was actually really conscious about my response during the 2008 – 2010 “Great Recession.” Here’s what I did then and what I plan on doing now.

1st: Stay in action and use the time of global change to expand.
This is not about greed and taking advantage of people. It’s about being open to opportunities. (I’ll probably write more on that in a different post.)

Times of uncertainty are when some of the biggest redistributions of financial resources often take place. (Think about this for a moment.)

Nothing ever stays the same. If your business is thriving today, there will come a time that things will get tougher. And vice versa; if you have it tough right now – it will pass.

The key is to know it and to be prepared.

When you’re thriving, don’t spend it all and save up your resources for the bleaker days.

When you’re in a tough spot, tighten up in smart ways, refocus on what you actually can still do, and hang on because better days are coming soon.

In uncertain times the toughest thing to cope with is the lack of predictability. But freezing into inaction is the worst you can do.

There are still things you do have a good amount of control over; focus on that. Do what you can with what you’ve got. But keep doing things that are of service to others.

Re-read that last sentence! It’s a bonus “secret” key!

2nd: Become the oasis of sanity and a beacon of hope in the time of craziness and despair.
We can all be LEADERS to those around us. Everyone has someone looking up to them.

When you’re in business you have people relying on you: clients, employees, vendors, and everyone who relies on them.

Spread the message of hope.

Focus on celebrating all the wins – even the smallest ones.

Showcase examples of people who are doing amazing things (even if they are not “global-scale” initiatives.)

For example, right now one of my clients and a great friend, Molly Mahoney, is doing some amazing things to lead her community.

She’s doing even more free training on how people who sell services typically delivered in person can shift to do more business online to combat travel restrictions and fear of meeting in person.

She’s also offered one of her really cool paid programs on a “pay what you can” basis.

AND – this is the coolest part – she’s donating all that revenue to a cause that supports people impacted by the current crisis.

That’s amazing. We all can do more things like that! (Molly, you rock!)

3rd: Overcome fear and resistance with results.
I’ve made it my mission to create a #ResultsRevolution in the professional advice / coaching / consulting industry.

And delivering great results is absolutely critical in times of economic uncertainty.

Want to shut up the critics? Want to win over the skeptics? Create results that can’t be argued with.

This is how you can not just survive but expand and thrive.

Create real results for your clients. Track those results. Document them. Showcase them. Sell them!

That’s it.

The great thing is that these three steps don’t require any financial capital to implement. Or any special skills that you don’t likely already poses.

What’s needed is a shift in your outlook and approach to the current situation. And maybe a bit more of your sweat equity; don’t be afraid to do the work that needs to be done.

Bottom line: Stay in action, be open to new possibilities, and deliver great results – and you’ll more than survive these (and any future) challenging times.

You’ve written a book, now it’s time to market it. In many ways, writing the book is the easy part. Getting the word out can be more difficult. Here are a few ways to gain exposure for your book and get the word of mouth going:

Utilize Goodreads: Goodreads is a social networking site for book lovers, where you can connect with potential readers and promote your book. You can create an author profile, participate in discussions, and run giveaways.
Use Bookbub: Bookbub brings authors and readers together. As one of their partnering authors, you create an author profile and list your books for free. You can also run affordable ads in their emails that go out to people who follow similar authors and genres.
Guest blog on relevant websites: Look for websites and blogs that focus on topics related to your book, and reach out to them to see if they would be interested in having you write a guest post. This will give you exposure to their audience and potentially new readers.
Join online book clubs: Find online book clubs that are focused on your genre or subject matter and join them. Participate in discussions and mention your book when appropriate.
Offer a free sample or excerpt: Offer a free sample or excerpt of your book to potential readers. This can be done through your website, social media, or other online channels. This will give readers a taste of your writing and can help convince them to buy your book. If your book is listed on Amazon, be sure to take advantage of the “Look Inside” option.
Attend events and book signings: Attend book-related events in your area and participate in book signings. This is a great way to connect with potential readers face-to-face and promote your book.
Be sure to give readers an incentive to give you their email address so that you can contact them about future books. One of my favorite ways to gather reader emails is by offering them a course that goes along with the subject of my book. For example, my “How to Find Peace in a Turbulent World” goes along with my “Finding Peace in a Turbulent World: Living in Sacred Nature” book, journal and card deck. I offer the course for free to anyone. Those who haven’t purchased the book, usually want to after they’ve taken the course. I promote course in my social media outreach, through article marketing and in the book itself.

Finally, you have arrived at the decision to create a corporate video for your business. You know the benefits of making one and have some idea of what you want your video to look like, so now you are searching for a video production company that gives life to your idea.

Finally,Guest Posting you have arrived at the decision to create a corporate video for your business. You know the benefits of making one and have some idea of what you want your video to look like, so now you are searching for a video production company that gives life to your idea. In this article, we outline 5 incredible tips to start the journey of choosing the best video production company in Brisbane that aligns with your requirements.

Check out their portfolio.
Portfolios showcase the past work and the quality of the work of the video production company. However, it is easy to get impressed by seeing some of their best work, but dig deeper to check what clients are saying about the services they have used.

You need to ask yourself a few questions:

What is the consistency in the quality of their work?
Do they align with my needs?
What is their visual and creative style? And I am ok with it?
Though there is no such thing as a perfect video production Gold Coast company, you need to weigh your priorities. Some production companies deal with specific niches, while others have a broader scope of work. At last, you have to come down to a company that can meet your needs.

Look for a company that can handle logistics.
Though looking for the passion and creativity of video production members is important, having a strong command of logistics should be more. Usually, Brisbane Production Companies members forget that there is a timeline to fulfill.

Video production is not just limited to shooting videos; it is so much more than that! There are mainly three phases that define the work of video production: pre-production, production, and post-production. Phase one is about planning and coordination. Phase two deals with capturing the elements to be put in the final video. And phase three comprises all the elements edited together and combined to create a final outlook. Hence, choosing a company that you feel confident in handling all the phases in an organized manner and completing the project on time is the key.

Pay attention to the timeline.
As mentioned in above point, the timeline is one of the crucial factors that go into deciding whether you can work with a particular music video production Brisbane company or not. Though, ensure that the timeline should not compromise the quality of the video at any cost. Yes, you want a company that completes your project on time, but hurrying up the process by sidelining quality would not do.

Especially if you are working with a video production company for the first time, ensure you do not work close to a major timeline, like the release of the project. Hire an organization that is ready to have some extra time beforehand to edit any parts required. Generally, a good company ensures that they fulfill all the necessary requirements in the planning phase itself so that nothing goes wrong at the end.

Choose a company that communicates well.
Effective communication is important throughout all phases of video production to provide insights into the project’s progress. Since there are so many aspects to video production, from permits for the location to hiring talented people, they need to communicate at each step.

Hence, communication is one of those qualities that you cannot overlook. Since they are the ones responsible for representing your brand in front of the customers, it is important to communicate effectively.

Setting up the budget
Budget is not the sole criterion in choosing a video production company in Brisbane, but it goes a long way in chucking out the company that you cannot afford. It is surprising that a lot of clients are not clear on the part of the budget.

It is not always true that lower-charging companies produce low-quality videos while higher-charging companies deliver high-quality videos. You need to make sure that the prices justify the profits in return. Discuss the budget part with the chosen company, which also gives you clarity on if there is any involvement of hidden fees in the overall free structure.

All tooth replacements are the same,Guest Posting aren’t they?. No, not at all! While traditional dentures and bridges enable you to have a complete set of teeth again visibly, implant restorations are the only option that also restores the tooth roots. As a result, they are best option if you want to keep your smile healthy and strong in the long term. How do they improve your oral health over normal dentures and bridges? Keep reading to find out!

Strengthen the Jawbone
As soon as a tooth root is removed from the jawbone, the tissue is resorbed by the body. Basically, the jawbone starts to degrade, becoming weaker and less dense over time. As a result, your ability to bite and chew food also gets weaker. Plus, a diminished jawbone makes it easier to suffer additional, future tooth loss.

Replacing the root as well as the crown, dental implants encourage new bone growth and continue to draw nutrients to the tissue just like real roots, which means that you can keep eating nutritious foods with at least 75 percent of your original biting power. In addition, with a strong jawbone, you have the support necessary to preserve your other teeth.

Maintain Jawbone Shape
When the jawbone decreases in density from tooth loss, it also slowly changes shape over time. That’s why people who have missing teeth tend to have old-looking, sunken faces. Although traditional dentures can help regain some ground, youthful facial shape is gone.

Fortunately, replacing missing teeth with implants keeps the jawbone strong and healthy. Consequently, it retains its shape over the years because the implants are securely embedded in the bone tissue, like real teeth.

What if you lost teeth a long time ago? Depending on how much time has lapsed, you may need to have a bone graft, which builds your jawbone back up enough to get implants. So, even then, you can have your healthier facial shape back when you choose implants!

Spare Surrounding Teeth from Unnecessary Damage
Other replacement options—namely bridges and partial dentures—rely on your remaining teeth to stay in place. Before a bridge can be attached, the two teeth on either side of the gap have be to be reduced. In other words, perfectly healthy enamel has to be removed to make room for the bridge.

Partial dentures often use metal clasps that wrap around the teeth for stability. Although this doesn’t directly cause damage, it could increase the risk of cavities or excessive wear for these teeth.

On the other hand, implants are completely independent of other teeth because they integrate with the jawbone, meaning no teeth are harmed in the process! Simply put, you get to keep your healthy teeth just as they are with dental implants.

Machine learning has become a buzzword in recent years, and for good reason. It has revolutionized the way we solve complex problems and automate tasks.

Machine learning has become a buzzword in recent years,Guest Posting and for good reason. It has revolutionized the way we solve complex problems and automate tasks. However, the implementation of machine learning models is not without its challenges. One of the biggest challenges is the management of the machine learning lifecycle, from development to deployment. This is where MLOps comes in. MLOps is a set of practices that aim to streamline the machine learning lifecycle, enabling organizations to unlock the full potential of machine learning. In this article, we will explore what MLOps is, why it is important, and how organizations can implement it effectively.

What is MLOps?
MLOps, short for Machine Learning Operations, is the practice of applying DevOps principles to the machine learning lifecycle. It involves the integration of machine learning development, testing, deployment, and monitoring with the rest of the software development lifecycle. MLOps aims to streamline the machine learning lifecycle, reduce the time and effort required to develop and deploy models, and improve the quality and reliability of machine learning applications.

Why is MLOps Important?
MLOps is important for several reasons. First, it enables organizations to develop and deploy machine learning models faster and more efficiently. This is critical in today’s fast-paced business environment where time to market is a key factor in success. Second, MLOps improves the reliability and quality of machine learning applications.

By applying DevOps principles to the machine learning lifecycle, organizations can ensure that their models are thoroughly tested, deployed in a consistent and repeatable way, and monitored for performance and accuracy. Finally, MLOps helps organizations to scale their machine learning operations. As the number of machine learning models and applications grows, MLOps provides a framework for managing and maintaining them effectively.

How to Implement MLOps?
Implementing MLOps effectively requires a combination of people, processes, and technology. Here are some key steps that organizations can take to implement MLOps:

Step 1: Build a Cross-functional Team

MLOps requires collaboration between data scientists, machine learning engineers, software developers, and operations personnel. Organizations should build a cross-functional team that includes these roles to ensure that everyone is aligned and working towards the same goals.

Step 2: Establish a Continuous Integration and Deployment Pipeline

MLOps requires a continuous integration and deployment (CI/CD) pipeline that enables organizations to automate the machine learning lifecycle. This pipeline should include steps for development, testing, deployment, and monitoring.

Step 3: Implement Model Versioning and Experimentation

MLOps requires organizations to version their machine learning models and experiment with different versions to improve performance and accuracy. This requires a robust versioning system and an experimentation framework that enables data scientists to compare and analyze different versions of their models.

Step 4: Monitor and Improve Model Performance

MLOps requires organizations to monitor the performance and accuracy of their machine learning models in production. This requires a monitoring framework that tracks key performance indicators (KPIs) and alerts stakeholders when KPIs fall outside of acceptable ranges. Organizations should also have a process in place for continuously improving the performance and accuracy of their models.

The Benefits of MLOps
Implementing MLOps can provide several benefits for organizations. Here are some of the key benefits:

1. Improved Efficiency and Speed

MLOps can help organizations to develop and deploy machine learning models faster and more efficiently.

2. Improved Quality and Reliability

MLOps can help organizations to improve the quality and reliability of their machine learning applications.

3. Scalability

MLOps can help organizations to scale their machine learning operations as the number of models and applications grows.

4. Better Collaboration

MLOps can help to improve collaboration between different teams involved in machine learning development and deployment, such as data scientists, machine learning engineers, software developers, and operations personnel. By breaking down silos and encouraging cross-functional collaboration, MLOps can help organizations to build better machine learning models and applications.

5. Cost Savings

MLOps can help to reduce the time and effort required to develop and deploy machine learning models, which can lead to cost savings for organizations.

6. Better Compliance and Governance

MLOps can help organizations to ensure that their machine learning models and applications comply with regulatory requirements and are governed by ethical principles.

Challenges of MLOps
Implementing MLOps is not without its challenges. Some of the key challenges include:

Lack of Skills and Expertise
MLOps requires a combination of skills and expertise in machine learning, software development, and operations. Finding individuals with these skills can be challenging.

Complexity
MLOps can be complex, involving a wide range of tools and technologies. This can make it difficult for organizations to get started and implement MLOps effectively.

Integration with Legacy Systems
MLOps requires the integration of machine learning development, testing, deployment, and monitoring with the rest of the software development lifecycle. This can be challenging when legacy systems are involved.

However, as digital business cards become more prevalent, there are pros and cons to consider when deciding between paper and digital options.

In the age of digital transformation,Guest Posting businesses are increasingly moving towards digital solutions for their daily operations. This includes networking, which traditionally involved exchanging paper business cards. However, as digital business cards become more prevalent, there are pros and cons to consider when deciding between paper and digital options.

Pros of Paper Business Cards

Tangibility: Paper business cards have a tangible and physical quality often missing from digital options. The act of exchanging paper business cards is seen as a sign of professionalism and can help to establish a personal connection with the recipient.
Versatility: Paper business cards can be easily customized with various printing options, including embossing, spot UV, and foil stamping. This allows businesses to create a unique and memorable design representing their brand.
Cost: Depending on the quantity ordered, paper business cards can be less expensive than digital options. This is especially true for small businesses with limited budgets.
Cons of Paper Business Cards

Limited Storage: As paper business cards accumulate, they can quickly become challenging to manage and store. This can lead to missed opportunities and lost connections.
Environmentally Unfriendly: The production and disposal of paper business cards can significantly impact the environment. This is especially true when considering the resources required for printing and distribution.
Limited Functionality: Paper business cards are limited in their functionality. They only provide basic information and cannot be easily updated or tracked.
Pros of Digital Business Cards

Convenience: Digital business cards can be easily shared and stored on mobile devices, making it more convenient for recipients to access contact information.
Interactivity: Digital business cards can include interactive features, such as videos, website links, and social media profiles. This allows businesses to create a more engaging and interactive customer experience.
Analytics: Digital business cards can be tracked and analyzed, providing businesses valuable insights into their networking efforts.
Cons of Digital Business Cards

Compatibility: Digital business cards may not be compatible with all devices, operating systems, or email clients. This can limit the reach and effectiveness of digital networking efforts.
Dependence on Technology: Digital business cards depend on technology, which can be unreliable or unpredictable. This can lead to missed opportunities and lost connections.
Impersonal: The exchange of digital business cards lacks the personal touch and connection that can be achieved with paper business cards.
Conclusion

Ultimately, the choice between paper and digital business cards depends on the individual needs and preferences of the business. Paper business cards may be the best tangibility, versatility, and cost-effectiveness option. On the other hand, businesses that value convenience, interactivity, and analytics may prefer digital business cards.

It is important to note that paper and digital business cards are not mutually exclusive. Businesses can use both paper and digital options to complement each other. For example, paper business cards can be handed out during in-person meetings and events, while digital business cards can be used for online networking and follow-up.

Ultimately, the most important thing is to have a solid networking strategy tailored to the business’s needs and preferences. Whether paper, digital, or a combination, the goal is to establish meaningful connections and build lasting relationships with customers and partners.

Whilst we are focussed on recruitment and Acccountancy we do have lives as well, you can read about some of the personal experiences of our team within this blog section.
Whilst we are focussed on recruitment and Acccountancy we do have lives as well, you can read about some of the personal experiences of our team within this blog section.

Back in 2009 like many families we decided that buying a holiday villa was the right option for us, we like longer holidays and at the time I owned and ran an internet based business which meant in theory at least we could work remotely. We went to a few shows including one at the NEC in Birmingham and decided on Cyprus as a location, the reason being that flights were reasonably priced and easily available from Birmingham airport, we are based in Telford Shropshire so that is the closest airport. The time difference and flight times are fine also around 4.5 hours, plus my wife speaks Russian originally being from Eastern Europe, and my mother in law doesn’t speak English. Cyprus has a large British ex-pat population but also a growing Russian one, so Cyprus ticked all our boxes on that basis.

Cyprus

We travelled twice to Cyprus for a week each time, and arranged to meet a large number of Estate Agents and developers, we travelled all around the island and decided that the Paphos area, and Coral Bay / Peyia in particular was our favourite, it was the location that fitted most closely to the criteria mentioned above. There is or was an issue in Cyprus at the time which is Title Deeds, in the UK we used to buying a property and either getting the deeds straight away or having our Mortgage provider hold them as security, in Cyprus only around 10% of properties have the deeds available, the rest issue a document called specific performance, this means you have the right to receive them in the future. But if a previous owner goes bust you never get them meaning there is always the risk of the loss of ownership, for example if the originally developer fails the Deeds never move from them and their creditors. For this reason its not easy at all to find a property you like and one that has its Title Deeds available.

At the time we thought that we were making the most of the Global Credit Crunch and purchased the villa in Coral Bay Cyprus, believing we had caught the bottom of the property market. However we soon discovered that the market dropped further and the Bank of Cyprus our lender to got into difficulties. They moved to block the withdrawl of deposits, fortunately at that point we had the mortgage and less than the cut off limit in our account with them, but it was a near thing.

In hindsight we should have offered less and haggled more with the seller, we had spent two weeks looking at nothing but villas and really liked the last one we saw so didn’t want to let it fall through. However the purchase was a long term one and with the aim of retiring to the sun firmly in mind.

There are many good things about Cyprus:-

The weather ! There isn’t a cloud in the sky between April and November and certainly no rain.
The people are very friendly
It’s still English orientated and a lot of people in the Peyia area speak English
The food is wonderful particularly if you like a mediterranean diet.
Beaches are of a good standard.
Its financially stable being an EU state
Even though its close to the Middle East whilst not in NATO there are UK bases there which deter any issues.
There is a an attractive regime for those retiring.
You can elect to be taxed at 5% on your retirement income above a personal allowance (around 3,500 Euro) which if you have good UK pension savings is a very attractive option.

Cyprus

So our plan is to sell up in the UK in around 10 years time, managing my capital gains as best as I can then to retire on my various pensions.

We’ve added a new section to our website today, as three new roles came in at once and we don’t have the capacity to handle those at the moment in house and sometimes our network happens to be busy or occupied at the same time
New Senior Finance Jobs section

New Senior Finance Jobs section

We’ve added a new section to our website today, as three new roles came in at once and we don’t have the capacity to handle those at the moment in house and sometimes our network happens to be busy or occupied at the same time. A great thing for us is that advertising on our website then brings in candidates who if not suitable for the advertised role may will be for a future opportunity. It also makes sense to encourage Senior Finance candidates to see FD Capital has a jobs board and for them to get into the habit of visiting our website regularly to check out opportunities.

Over time we have built up our own partners in the West Midlands and London recruitment market so it is no issue to work with them to help me fill the roles.

locations for your senior finance job searchYou can now apply directly via our Jobs section this need some development to professionalise it further but it does make sense as you can apply for live vacancies and they should also get picked up by Google far better and faster as I have used Google’s job markup language.

Hopefully they will also appear from time to time on Google’s rich snippet carousel which is particularly eye catching and appears at the top of Search Pages.

Having good knowledge of Google always helps and we offer a range of specialist Finance Directors for that reason.

My background includes 25 years as a qualified accountant ACA/FCA but also 12 years running Search marketing and SEO companies my roles including Group Finance Director and Group Financial Controllerships and Director of Marketing
Using ahrefs to research competitors, clients and employers March 5, 2019

Using ahrefs to research competitors, clients and employers

Using ahrefs to research competitors, clients and employers

My background includes 25 years as a qualified accountant ACA/FCA but also 12 years running Search marketing and SEO companies my roles including Group Finance Director and Group Financial Controllerships and Director of Marketing. I’ve learnt as much about SEO in that time as I had finance in the years before, so I am an unusual animal an Accountant who is also an expert on Search Engine Marketing (SEM).

When I get a new client, or look at how my websites are performing compared to competitors or even for a potential new employer ( I work these days as a Portfolio Finance Director), then I use an SEO tool called ahrefs.com to help me understand how a website gets traffic, how strong and how established it is, and how much or little marketing the client has undertaken. The tool is great but you do unfortunately need to pay a monthly fee to use other than for a trial few days, that however may be enough time for you to gain insights into a website.

What can you learn from ahrefs? Well a lot!

For example the report below shows how much organic traffic a site gets and how many keywords it performs for, which country it does best in. Plus over time if it’s results are improving or going backwards. You can drill into the keywords and identify what volume they receive from which keyword, and even more helpfully and insightfully which pages delivery what traffic.

AhrefsOnce you understand the amount of traffic a site gets its traffic from you can then dig and understand how it achieves that.

Ahrefs also lets you compare 5 websites side by side and see by key metrics which site is the strongest.

In order to get traffic you need pages with text and keywords on, its then the rankings for those phrases that results in the traffic. Not surprisingly page #1 brings the most traffic and being top of page#1 brings the most of all.

The rankings and therefore the source and ultimately the reason for all traffic are backlinks, backlinks meanlinks to a website from another site are the source of a domain names authority and therefore the amount of traffic it receives.

Using ahrefs

You can use the same ahrefs tool to research all of the links a competitors website has and reverse engineer them to your own site, at least to some extent.

The authority known as Domain Authority (DA) or Domain Reputation (DR) in the cast of ahrefs comes from backlinks which themselves are from high authority domains. So usually its a small number of links which are responsible for the performance of a website. Having a number of links from Amazon for example is likely to give your site a good boost in its authority whereas a link from a personal blogspot blog isn’t going to even register on the dial.

Digging into links using ahrefs usually reveals that a lot of time and effort has gone into marketing a website, usually it takes years of effort to build up a website and its reputation, so understanding how a website achieves its traffic and from what keywords and due to what backlinks is hugely helpful, if you are planning to replicate that for your own website, you still have to replicate all the work that has gone into the competitors marketing efforts in order to replicate their success. However knowing what to do and what keywords to focus on is of course a huge advantage and will considerably shorten the time required to close down the gap. Competitors do have a habit of responding to changings in their search niche, usually by stepping up their marketing. Ahrefs helps a lot by showing how your progress compares to your competitors.

There is another factor to consider, which is known as quality metrics. Google now pushes down websites if they don’t meet certain criteria, which are designed to reward websites that give a good user experience and punish those that don’t. So having the right text and good backlinks isn’t enough if your website is caught by one of these “filters”. The metrics that are currently used, and more are added as Google runs and refines its algorithms are –

Time on Page – how many seconds visitors stay on each page
Bounce rate – what proportion of visitors arrive on a page then leave straight way
Click Through Rate – if a link gets clicked more frequently than others – because its text is written in a more appealing way than its competitors.
Web Page vitals – these are a series of technical measure which basically cover how fast a page loads, the faster the better, the slower then more there is of a problem.
Mobile friendliness – measured in a technical way again for example by the size of text and how readable it is.
These quality criteria cause a major issue and often its not apparent that there is a problem, as for example your own browser caches pages which gives the impression that they are fast, when for new visitors they are not. If two website have similar text and similar backlinks but one has a fraction of the traffic of the other, then its likely to be due to quality filters acting to push down traffic from what the site ought to receive it it didn’t have performance issues.

Using ahrefs

As you will quickly realise these quality issues have two sides to them.

Technical issues – in that the code or server performance is holding back the site, and these once fixed will release the site to reach its potential.

Useability issues – this is more problematic and means that the layout, content and functionality of the site is not as good as its competitors and this therefore requires an investment in time and effort to close down the performance gap, there are many specialists around the world who can help achieve improvements, user experience specialists and web interface specialists being two of the key disciplines involved.

Hopefully this blog post gives you a little insight into how the internet works and how someone with a lot of experience goes about looking at websites with a different perspective and how useful ahrefs is as a tool.

For example the above report shows how much organic traffic a site gets and how many keywords it performs for, which country it does best in. Plus over time if it’s results are improving or going backwards.

Ahrefs also lets you compare 5 websites side by side and see by key metrics which site is the strongest.

As backlinks (links to a website from another site) are the source of a domain names authority and therefore the amount of traffic it receives you can use the same tool to research the best links a competitor has and reverse engineer them to your own site, at least to some extent.

Loans culture has grown considerably in recent times. Like any growing industry, loans industry has healthy competition. This competition has furthered the cause of finding cheap loans in UK. Cheap loans are not offered on platter. There are tricks to the trade of finding cheap loans.Though borrowing money is not always an easy decision but there are times when loans are a necessity. Cheap loans are provided for every circumstance and reason – Personal loans, secured loans, unsecured loans, mortgage, car loans…….When looking for cheap loans pay attention on various aspect of loans – interest rates, loan term, monthly payments are all instrumental. Interest rates are an obvious way to start your cheap loan search. Find out the lowest interest rates that are offered for your particular loan. Cheap loans are not the first loan you stumble upon while searching for loans or the first loan that is offered to you. There is always a scope for finding a cheaper loan than the one you found in loans market.You will have to research for finding cheap loans. This may not be your favorite job but will be certainly active in locating cheap loans. For cheap loans you will have to go to various lenders and ask for quotes. Quotes give an idea of the loan cost to the borrower. After taking quotes compare the loan quotes to settle on cheap loans. Online the chances of finding cheap loans are doubled.The terms and conditions for cheap loans are quite flexible. This has lead to those with imperfect credit also qualifying for cheap loans. In fact a separate category of bad credit loan ensures that cheap loans are a viable possibility for every borrower.Getting cheap loans also depend on collateral and equity. Secured loan will always be a cheaper option than unsecured loans. Equity will sanction the amount you can borrow. If you have ample equity than you can qualify for larger amounts at cheap interest rates.Your employment record will also affect your chances of finding cheap loans. A borrower can qualify for cheap loans if he or she has a stable income with a good employment record. You can find cheap loans for bad credit history but a good credit score is integral in finding cheap loans. Every lender will be looking at credit score before extending cheap loans. A good credit score will make you a primary contender for cheap loans.If you want to borrow large amounts then mortgage is the best and cheapest loans option. Mortgage will be available at the lowest interest rates and terms at all the leading finance companies. It is a cheap way of borrowing money and considerable types of mortgages exist keeping in mind the requirements of borrowers.If you are having more than two unpaid debts then debt consolidation is a cheap loans option. Debt consolidation loans are cheap way of uniting unpaid debt at low interest rates and low monthly payments. It is a cheap way of becoming debt free.Student loan is an extremely cheap way of paying for college education. All students are eligible to apply for student loans and it is in fact the cheapest loan in the market. The interest rate for student loan is fixed. But you obviously have to go to a university for it and there is a limit to how much you can borrow.Another way of procuring cheap loan is shortening the loan term. Shorter the loan term is the lesser will be what you pay as interest rate and it will be prove cheaper to your pocket. A shorter loan term will be less expensive and it is always such a pleasure to pay the loan in shorter time span.There is no single cheap loan for everyone. In fact cheap loans are in accordance to your financial condition. If you are looking for cheap loans then you can get extensive information on the net. Read it all, explore your options and then settle on cheap loans. Cheap loan is all about finding a loan and then finding another one to beat that loan.